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Branded
"Branded" is a series of paintings that explore the dual impact of brands in our lives—providing entertainment and convenience while shaping perceptions and values. Through works that both celebrate progress and critique consumerism, this series examines humanity’s relationship with modernity and reimagines familiar visuals and logos to reveal branding’s deep influence on our collective consciousness.
A Bucket of Pop! Joy
Contrasts the simplicity of the past with the excess of today. Based on a black-and-white vintage photo of children living a modest, even impoverished life, the painting adds a layer to their world in full color—where their simple joys are replaced with a bucket overflowing with Pop dolls, symbols of today’s mass-produced entertainment and abundance. The artist’s signature, cleverly borrowed from the well-known Pop! logo, reinforces the theme of consumer culture’s deep imprint on childhood and happiness and the message about how brands frequently borrow and repurpose existing assets, reshaping culture and identity in the process.
Shoe Shiners
reimagines a vintage black-and-white photo of a young child shining the shoes of a weary adult woman for mere pennies. In this modernized version, the woman is replaced by a stunning young lady wearing Nike Air Jordan 1s, highlighting the transformation of footwear from a practical necessity to a coveted fashion statement. Once a means of survival, the child's focus shifts from earning money for food to dreaming of owning the latest Jordans. The iconic Air Jordan logo, now subtly altered to reflect the artist’s name, reinforces the painting’s commentary on consumer culture and the series’ overarching theme: how major brands freely appropriate and acquire assets for their own use, ultimately embedding themselves in our daily lives.
Friendship
This painting reinterprets a vintage photograph of a young boy walking arm-in-arm with his friend—only now, the friend has been replaced by a humanoid robot. This transformation reflects the growing presence of AI and robotics in our daily lives, questioning the future of human connections in a rapidly advancing world. The scene unfolds on an old street where a building on the left is engulfed in flames, symbolizing the potential dangers of unchecked technological progress. Subtly reimagined as the artist’s signature, the Tesla logo—a symbol of innovation—reinforces the series’ overarching theme: how major brands freely appropriate and acquire assets for their own use, ultimately embedding themselves in our daily lives.
Playtime
captures the innocence and joy of childhood, depicting a group of young children playing in the street, holding hands, and sharing a simple, carefree moment. Behind them, however, the scene has been transformed—now featuring a vibrant, modern graffiti mural of a well-known Fortnite character. This contrast highlights the shift from real-world, physical play to the digital realm, where gaming is now mostly online, and human connection is increasingly virtual. To further emphasize this transformation, the Epic Games logo has been subtly altered to feature the artist’s signature, reinforcing the painting’s message about the pervasive influence of brands in our daily lives.
Lickin Good
plays on the familiar M&M’s slogan, weaving a collage of images and symbols that explore themes of temptation, desire, and boundaries. At the bottom, a repeating pattern of logos—borrowed from M&M’s but now featuring the artist’s initials E&A—sets the stage for the painting’s interplay between branding and indulgence. Above, a naked woman reclines on a bed, her presence framed by a chaotic message board filled with torn papers and old posters. Advertisements for candy shops and cupcakes mingle with a Picasso exhibition poster, featuring one of his iconic depictions of a nude woman—drawing a parallel between craving something sweet and longing for the forbidden. Among the layers, two posters show women's faces, their expressions resembling protest, questioning the fine line between attraction and exploitation. Where do we draw the boundary between displaying, tempting, and objectifying? Through its rich visual language, Lickin' Good challenges the viewer to reflect on society’s relationship with desire—both manufactured and innate.
Black Diamond
The painting explores the luxurious façade of haute couture jewelry advertising while exposing the hidden cost behind it. A striking Black model, adorned with an oversized diamond earring, represents the raw natural resources taken from Africa—often for mere pennies—before being transformed into high-end luxury goods. The background, a patterned design of the artist’s name Agam, subtly mimics the elegance of Dior, emphasizing how branding elevates value and desirability. Black Diamond challenges the viewer to consider the disparity between those who mine these treasures and the elite who wear them, questioning the true cost of luxury.
Lollipop
This painting draws from an Instagram image of a stunning model licking a lollipop, capturing the hyper-polished, candy-coated aesthetic of social media. The background and colors are deliberately plasticky and overly sweet, reflecting the curated perfection designed to attract likes and engagement. In this world, everything must look flawless, tempting, and instantly appealing. The famous Chupa Chups logo has been cleverly reimagined with the artist’s name, highlighting how easily brands—and even individuals—borrow and repurpose existing assets to craft their own identity. Lollipop playfully critiques the superficiality of digital culture, where appearance often overshadows authenticity.
Parisian Chic
This painting captures the allure of haute couture while revealing the power dynamics within the fashion industry. A stunning model poses elegantly, showcasing her extravagant rings—yet both she and the jewelry are rendered in black and white, a stark contrast to the vivid pink background adorned with a pattern reminiscent of Louis Vuitton’s iconic design. This deliberate contrast underscores a harsh reality: in the world of high fashion, models, jewelry, and clothing are fleeting, while the brand remains eternal. Parisian Chic questions the hierarchy of luxury, where identity and artistry are often overshadowed by the enduring dominance of the label.
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